Schön den Sponsored Post versemmelt: Reality star Scott Disick’s inability to copy and paste bungled an Instagram sponsorship http://qz.com/688904/reality-star-scott-disicks-inability-to-copy-and-paste-bungled-an-instagram-sponsorship/
Trust in Media Studie: http://www.ebu.ch/files/live/sites/ebu/files/Publications/EBU-MIS%20-%20Trust%20in%20Media%202016.pdf
[Definition] Was ist Content-Marketing? https://www.121watt.de/seo/definition-content-marketing/
Warum das Content-Marketing nicht herausreißt, was die Werbung noch nie gekonnt hat http://www.kerstin-hoffmann.de/pr-doktor/2016/05/18/content-marketing-werbung/